SHEENIVE STADIUM SEAT
“You deserve a better seat” is a campaign designed to show parents that just because bleachers were not built for comfort, it does not mean your butt has to suffer. By focusing on what you are bringing home from each game, it shows that the Sheenive Stadium Seat is the solution to discomfort. Whether the seat is dirty, wet, or even sticky, your support to them shows you deserve a better seat for you.
The magazine ad places the Sheenive Stadium Seat in a print environment where parents naturally spend relaxed, focused time reading at home, in waiting rooms, or between daily responsibilities. Print is an especially effective channel for reaching this audience because parents are more likely to engage with magazines during downtime, allowing for longer attention and stronger message retention.
You deserve a better seat
The outdoor billboards position the Sheenive Stadium Seat along the routes parents travel every day, near schools, sports fields, highways, and community athletic complexes where game-day traffic is heavy. Billboards work well for this audience because they deliver a quick, clear message to parents who are already in “practice and game mode,” making it easy to capture their attention in just a few seconds.
No need to worry about what your bringing home
Social media puts the Sheenive Stadium Seat right into parents’ daily feeds as they catch up on family updates, school news, and local sports. This channel is particularly effective because parents often use these platforms for recommendations, event alerts, and practical product ideas, making them more receptive to solutions that make their busy lives easier.
Transit advertising brings the Sheenive Stadium Seat into parents’ daily routines, appearing on bus routes and train routes during work commutes, school drop-offs, and weekend games. It’s an effective channel because it reaches parents consistently while they’re already thinking about their schedules and what’s ahead.