New Zealand
“Greetings From New Zealand” is a postcard-style campaign that tempts honeymooners to step out of their hotel rooms and into adventure. Each postcard highlights a stunning region of the country, from sparkling beaches to majestic mountains, capturing the spirit of romance, fun, and discovery. By turning New Zealand into a series of irresistible snapshots, the campaign reminds couples that the perfect honeymoon isn’t just where you stay, it’s the experiences you share together.
The magazine ad places New Zealand in a premium, immersive print environment where newly engaged couples naturally spend time dreaming, planning, and gathering travel inspiration. Magazine print is especially effective for honeymoon marketing because it allows readers to slow down, linger on breathtaking imagery, and emotionally connect with the destination without digital distractions.
Greetings from…
The billboard brings New Zealand directly into the daily routes of newly engaged couples, placed along busy highways and even indoors in malls and hotels where wedding errands and everyday commutes overlap. This channel is effective because it reaches viewers during moments of motion and daydreaming, when they’re already imagining the future and picturing their ideal honeymoon.
Social media places New Zealand directly into the daily scroll of newly engaged couples as they browse for wedding inspiration, travel ideas, and real honeymoon experiences. This channel is useful because couples actively use social platforms to discover destinations through reels, testimonials, and influencer content they trust.
Falling more in love
Transit ads bring New Zealand into the daily movement of newly engaged couples, appearing on buses, trains, airport shuttles, and rideshare routes. This channel works especially well because it reaches people during slower, in-between moments, when they’re seated, scrolling, and thinking about the future. It’s an ideal time to spark excitement for a honeymoon destination they can truly dream about.