Before I knew what advertising or art direction were, I was nine years old at my dad’s office desk, surrounded by art supplies, designing my own “company newsletters.” I illustrated pages filled with Winnie the Pooh characters (Piglet was my favorite), wrote stories about everyday office happenings, and printed copies for everyone like they were headline news. It was my first experience seeing how visuals and storytelling could bring people together, and how creative work could make someone smile. Some employees still have copies over a decade later.

That instinct never left. Today, I channel that same curiosity into art direction, shaping ideas into visual stories that feel cohesive, intentional, and human. I’m drawn to the space where concept meets execution. Turning strategy into design, and ideas into something people can actually see and feel, not just boosting sales. At the core, I’m still the kid with crayons, just now thinking in campaigns, brand systems, and visual worlds.