Southlake Automation
Southlake Automation’s brand needed to communicate technical expertise while supporting growth across multiple touchpoints. This work focused on translating complex automation services into clear, professional marketing assets that serve both clients and prospective employees. Website pages were designed to clearly explain Southlake Automation’s capabilities and improve discoverability, while a branded service van extended the company’s presence into the field as a mobile brand asset. Recruitment brochures were created to attract skilled talent, presenting career opportunities in a way that feels approachable, credible, and aligned with the company’s culture.
Website updates focused on improving clarity, usability, and search visibility so Southlake Automation could be easily found and quickly understood. By refining page structure, simplifying technical language, and applying SEO best practices, the site became a stronger tool for both client discovery and recruitment, supporting long-term growth rather than serving as a static presence.
Rolling into promotion
The service van extends Southlake Automation’s brand into everyday environments as a mobile touchpoint. Clear, consistent visuals increase visibility on job sites and roadways, turning daily travel into repeated brand exposure that reinforces professionalism and recognition.
The recruitment brochures were designed to support hiring efforts by clearly communicating Southlake Automation’s culture, opportunities, and technical focus. Rather than functioning as traditional marketing materials, the brochures act as an introduction for prospective employees, translating complex work into an approachable, professional narrative. Used at career fairs, site visits, and recruiting conversations, the brochures help position Southlake Automation as a credible, organized, and attractive place to work, reinforcing the company’s commitment to growth and talent development.