Bucceto’s Pizza and Pasta
“Who’s Hungry, Hoosiers?” is a campus-first brand moment built to make Bucceto’s feel less like a restaurant and more like a ritual. Through playful merch, tailgate culture, and social content that speaks fluent internet, the work taps into the unspoken truth of college life: when no one can decide where to eat, Bucceto’s always wins.
Feeding the Feed
Social media is where “What should we eat?” actually happens. Bucceto’s content lives in the scroll alongside memes, polls, and late-night cravings, blending in naturally while standing out just enough to spark action. The result is quick, high-impact engagement that feels less like marketing and more like a suggestion from a friend who always picks the right place.
In-person social content brings Bucceto’s off the screen and into real campus life, capturing authentic reactions through street interviews and trend-driven video. By pairing real student moments with trending audio, the content feels spontaneous and unscripted, turning everyday opinions and cravings into highly shareable, culture-forward posts that reflect how students actually experience the brand.
Hungry Before Kickoff
The Bucceto’s tailgate brings the brand off the feed and into the heart of game day, meeting students where energy is highest and decisions are spontaneous. With free pizza, merch, a DJ, and interactive games, the activation turns a pregame routine into a branded experience, reinforcing Bucceto’s as part of Indiana University tradition, not just a place to eat after.
Merch extends Bucceto’s beyond the restaurant and into everyday campus life. Designed to feel wearable rather than promotional, the pieces turn students into walking brand touchpoints, reinforcing familiarity and sparking recognition long after the moment passes. It’s branding that lives on, not just in the feed, but on campus.